Entrepreneurs have a strong sense of direction—they tend to move towards the fastest-growing industries, where the opportunity to innovate, accelerate and dominate is high. And with the mobile money industry registering over $2 billion in global transactions per day, many of them are funneling their energy and their money in that very promising direction.
But will their investment pay off? Although the numbers paint an alluring picture, success in the mobile money industry is far from guaranteed. Simply launching a platform in a high-demand market and waiting for subscribers to find it is not enough. A smart marketing campaign, a sleek interface, a generous sign-up bonus—these gimmicks may drive adoption in the short-term, but they alone won’t sustain year-over-year growth, either. So what does it take to build a high-performing mobile money business?
Written by Telepin experts whose mobile transaction technology supports more than 250 million subscribers and several of the world’s tier-one operators, this resource explores the proven strategies behind today’s low-risk, high-adoption mobile money operations. You’ll walk away with several important insights, including:
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Each section of this eBook is designed to help you look inside this complex, highly competitive, fast-moving industry so that you can carve out your next steps with confidence. Download your free copy today, or reach out to us to discuss tailored strategies for your successful mobile money deployment.