Last week TechCrunch reported that Facebook has partnered with PayPal, Stripe and Braintree, along with two e-commerce apps JackThreads and Mosaic. The goal of this partnership is to create “Autofill with Facebook” where your payment info from Facebook is automatically used when you check out at the click of a button.
When it comes to shopping on your mobile, this is a killer application as there won’t be all that annoying typing with two fingers. You can let Facebook fill out the info for you and then be on their way.
The only limitation to this is that the user will have to have billing info on file with Facebook – meaning they’ve bought a Facebook Gift, Credits or In-Game purchase. The consumer can then hit the “checkout faster with Facebook” button and they are in business. On the backend everything syncs up so that the purchase is made and the consumer just confirms the purchase.
While this may seem like an overly simple application for technology for mobile e-commerce, it is truly the perfect example of how something dead easy can make a key difference for consumers. For mobile money and mobile commerce to take hold, simplicity needs to be at the core. In our busy world, having one click convenience with something you already have set up is a winner. We’ll be waiting to see how this partnership develops.