Angry Birds Teach the World about NFC
One of the challenges of the mobile money systems that use cutting edge technology is educating the user. While the onus is always going to be on the service provider to do that education of the customer, they also need to be educated by the equipment providers to choose their hardware over others.
And Nokia have just made a very big play to those companies looking for an NFC enabled hardware device.
Rather than show off what NFC could do for a financial system, in a cold and clinical display (although I’m sure they have that somewhere in their arsenal); rather than launch their own limited trial of NFC payments in Helsinki; they’ve recruited some of the angriest and most recognisable salesmen in the world.
The Angry Birds.
Yes, Rovio Mobile’s game that took over the world already has numerous version (the original Angry Birds, Angry Birds Seasons and Angry Birds Rio), but their latest version is more about promoting the NFC chips inside Nokia’s C7 smartphone.
Angry Birds Magic starts with just five levels of bird throwing fun. Normally just completing these levels would unlock the next levels, but not here. The only way for the end users to open up those levels is by using the NFC – be it tagging other phones with NFC, finding NFC powered tags around the world, or other unique NFC actions.
Not only is it great game play, but it’s a subtle indication to people just what capabilities are in these handsets just waiting to be exploited.